UK Terms & Conditions

1. Promoter

The UK promoter of the Charlie Bears Mystery Box Unboxing Global Prize Draw (the “Prize Draw”) is:

Charlie Bears Limited
The Bearhouse
Unit 2 Milford Park
Pipers Close
Launceston
Cornwall
PL15 7PJ
United Kingdom

(“Charlie Bears”, the “Promoter”, “we”, “us” or “our”).

The Prize Draw is a global Charlie Bears promotion operated in conjunction with the participating Charlie Bears businesses in the United States and Australia.

The global winner selection will be administered by Charlie Bears Limited from the United Kingdom.

2. Promotion Period

The Prize Draw opens at:

1:00pm BST on 23 September 2026

and closes at:

11:59pm BST on 1 October 2026

(the “Promotion Period”).

All qualifying entries and Bearhouse Community bonus entries must be submitted during the Promotion Period.

Entries received after 11:59pm BST on 1 October 2026 will not be accepted.

The closing date will not be extended except where circumstances outside the reasonable control of the Promoter make this necessary and any change is permitted under applicable law and applicable promotional marketing rules.

3. One Global Promotion

This promotion operates across participating Charlie Bears regions, including:

• the United Kingdom;

• the United States; and

• Australia.

There will be ONE global winner only.

There will not be separate UK, U.S. and Australian winners.

All valid entries received through the applicable regional entry methods will be included in the same global winner-selection process.

The prize awarded to the global winner will depend upon the winner's eligible country or region of residence, as described below.

4. UK Eligibility

The UK entry route is open to residents of the United Kingdom, including Northern Ireland, who are aged 18 years or over at the time of entry.

Employees, officers and directors of:

• Charlie Bears Limited;

• Charlie Bears North America Inc.;

• Charlie Bears Collectables Australia Pty Ltd;

• their respective parent companies, subsidiaries or affiliates;

• agencies directly involved in administering the Prize Draw; and

• anyone directly involved in conducting the winner selection

are not eligible to enter.

Immediate family members and members of the same household as persons directly involved in conducting the Prize Draw may also be excluded where appropriate.

The Promoter may request reasonable evidence confirming an entrant's:

• identity;

• age;

• UK residence; and

• eligibility

before awarding the prize.

5. UK Qualifying Mystery Box Purchase

To enter using the UK entry route, an eligible UK resident must purchase a qualifying Charlie Bears Mystery Box during the Promotion Period.

Qualifying Mystery Boxes may be purchased from the following participating official Charlie Bears websites:

• Charlie Bears UK – charliebears.co.uk

• Charlie Bears USA – charliebears.com

• Charlie Bears Australia – charliebears.com.au

Purchases from independent retailers, third-party marketplaces or other unaffiliated sellers do not qualify unless expressly stated otherwise by Charlie Bears.

No separate Prize Draw entry fee is charged.

The selling price of the Mystery Box has not been increased, supplemented or otherwise adjusted to reflect participation in the Prize Draw or the opportunity to win the prize.

Entrants should retain their order confirmation or other reasonable proof of purchase.

Charlie Bears may request an order number or other reasonable evidence confirming that the Mystery Box shown in an entry was a qualifying purchase.

Entrants should not publicly display their:

• order number;

• payment information;

• home address; or

• other sensitive personal information.

6. How UK Entrants Enter

To receive one main entry, an eligible UK entrant must:

1. purchase a qualifying Charlie Bears Mystery Box during the Promotion Period;

2. film an original video showing the unboxing of that qualifying Mystery Box;

3. post the unboxing video on Facebook and/or Instagram during the Promotion Period;

4. tag the official Charlie Bears account @charliebearsofficial in the post;

5. clearly identify the post as being connected with the Charlie Bears Prize Draw; and

6. ensure that the post can be viewed and verified by Charlie Bears.

It is the entrant's responsibility to ensure that the video has been successfully posted and that @charliebearsofficial has been correctly tagged.

If privacy settings or other account settings prevent Charlie Bears from viewing or verifying an entry, the entry may be deemed invalid.

7. Disclosure on Social-Media Posts

Because posting the video gives the entrant an opportunity to win a prize, the promotional nature of the social-media content must be clear.

UK entrants should clearly and prominently identify their post as promotional content.

We recommend using wording such as:

"Charlie Bears Mystery Box Prize Draw Entry"

or another equally clear disclosure.

The disclosure should be readily visible to viewers and should not be hidden among unrelated hashtags, beneath a “more” link where reasonably avoidable, or otherwise presented in a way that makes the promotional nature of the post difficult to identify.

Entrants are not required to give Charlie Bears or the Mystery Box a positive review.

Any comments or opinions expressed in the video should reflect the entrant's genuine experience.

8. Facebook and Instagram Entries

A qualifying unboxing video may be posted on:

• Facebook;

• Instagram; or

• both Facebook and Instagram.

Posting the same Mystery Box unboxing on both Facebook and Instagram does not create two main entries.

Each qualifying Mystery Box may generate a maximum of one main entry through Facebook and/or Instagram.

For example:

• Facebook only = one main entry;

• Instagram only = one main entry; or

• the same unboxing posted on Facebook and Instagram = one main entry.

9. Bearhouse Community Bonus Entry

An eligible entrant may receive one additional bonus entry per qualifying Mystery Box by also posting the qualifying unboxing video in the official Bearhouse Community Facebook group during the Promotion Period.

Each qualifying Mystery Box may therefore generate:

1 main entry + 1 Bearhouse Community bonus entry = maximum 2 entries per qualifying Mystery Box.

Posting the same qualifying video multiple times in the Bearhouse Community group will not generate additional bonus entries.

Participation in the Bearhouse Community bonus-entry route is optional.

The Bearhouse Community post must comply with these Terms and any applicable rules of the Facebook group.

10. Multiple Mystery Box Purchases

An eligible entrant who purchases more than one qualifying Mystery Box may receive one main entry for each qualifying Mystery Box.

Each qualifying Mystery Box may also generate one Bearhouse Community bonus entry.

For example, if an entrant purchases and unboxes three qualifying Mystery Boxes, they may receive:

• three main entries; and

• up to three Bearhouse Community bonus entries.

The entrant must be able to provide reasonable proof of purchase for each qualifying Mystery Box if requested.

Where one video clearly shows more than one qualifying Mystery Box being unboxed, Charlie Bears may allocate one main entry for each qualifying Mystery Box clearly shown in that video, provided that each qualifying purchase can be verified.

11. U.S. No-Purchase Entry Route

Eligible residents of the United States participate under separate U.S. Official Rules.

NO PURCHASE IS NECESSARY FOR ELIGIBLE U.S. RESIDENTS TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE A U.S. ENTRANT'S CHANCES OF WINNING.

Eligible U.S. residents will be provided with an alternate no-purchase method of entry in accordance with the applicable U.S. Official Rules.

Valid entries received through the U.S. no-purchase route will be included in the same global Prize Draw as valid UK, Australian and U.S. social-media entries.

The U.S. entry structure and applicable limits will be administered so that the U.S. no-purchase route provides the opportunity to participate required under the applicable U.S. Official Rules.

The U.S. no-purchase entry route is available to eligible U.S. residents only.

It does not create a separate no-purchase entry route for UK entrants.

12. Nature of the Prize Draw

This is a game of chance.

The global winning entry will be selected randomly.

Entries will not be judged on:

• originality;

• creativity;

• entertainment value;

• video production quality;

• presentation;

• number of followers;

• number of views;

• number of likes;

• number of comments;

• number of shares; or

• any other social-media engagement measure.

Each individual valid entry included in the final global draw will receive equal weight in the winner-selection process.

14. Video Requirements

A qualifying social-media entry must genuinely show the unboxing of a qualifying Charlie Bears Mystery Box.

Entries must not contain material that:

• is unlawful;

• is defamatory, threatening, discriminatory, obscene or seriously offensive;

• promotes illegal or dangerous behaviour;

• infringes another person's copyright, trade mark, privacy, publicity or other rights;

• includes third-party material without the necessary rights or permission;

• materially misrepresents the Mystery Box or its contents;

• falsely represents the entrant as having purchased or received a qualifying Mystery Box;

• contains sensitive financial or personal information;

• impersonates another person;

• has been copied from another entrant or creator; or

• otherwise breaches applicable Facebook or Instagram terms, policies or community standards.

Entrants must own the video they submit or otherwise possess all permissions necessary to submit it and grant the rights described in these Terms.

15. Children Appearing in Videos

A person under the age of 18 may appear in an unboxing video only where the necessary consent has been obtained from their parent or legal guardian.

Where the entrant is the child's parent or legal guardian, the entrant confirms that they consent to:

• the child's appearance in the video;

• submission of the video as a Prize Draw entry; and

• use of the video by Charlie Bears as described in these Terms.

Where the entrant is not the child's parent or legal guardian, the entrant must have obtained appropriate permission from the child's parent or legal guardian before submitting the video.

Charlie Bears may request reasonable evidence of that consent.

If satisfactory consent cannot be demonstrated when reasonably requested, Charlie Bears may refuse to use the video for promotional purposes and may disqualify the entry where appropriate.

16. Music and Other Third-Party Material

Entrants are responsible for ensuring that they have all necessary rights and permissions relating to any:

• music;

• audio recordings;

• photographs;

• artwork;

• graphics;

• video clips; or

• other third-party material

included within their entry.

Material being available for use through Facebook or Instagram does not necessarily give Charlie Bears permission to reuse that material outside the relevant platform.

Charlie Bears may therefore decide not to reproduce or reuse an entry where third-party rights prevent or restrict that use.

17. Permission to Use Submitted Videos

Entrants retain ownership of their original video content.

By submitting an entry, the entrant grants:

• Charlie Bears Limited;

• Charlie Bears North America Inc.;

• Charlie Bears Collectables Australia Pty Ltd;

• their respective affiliates; and

• their authorised marketing partners

a non-exclusive, worldwide, royalty-free licence to use, reproduce, repost, publish, display, distribute, communicate and share the submitted video for Charlie Bears promotional, advertising and marketing purposes.

This may include use on:

• Charlie Bears social-media channels;

• Charlie Bears websites;

• email marketing;

• digital advertising;

• online promotional campaigns;

• promotional materials; and

• other Charlie Bears marketing communications.

Charlie Bears may make reasonable technical or editorial adjustments including:

• resizing;

• cropping;

• shortening;

• adding captions;

• adapting the format; and

• adding appropriate Charlie Bears branding,

provided that the entrant and their content are not materially misrepresented.

No additional payment, royalty or compensation will be payable for uses permitted under this section.

The entrant remains free to continue using their own video.

Charlie Bears is under no obligation to publish, repost or otherwise use any submitted video.

18. Regional Prizes

There is one global winner.

The prize received by that winner depends on the winner's eligible region of residence.

UK Winner

If the global winner is an eligible UK entrant, the winner will receive:

One £200 Charlie Bears UK website voucher

The voucher:

• has a value of £200;

• may be redeemed through the official Charlie Bears UK website;

• cannot be redeemed at The Bearhouse physical shop in Launceston, Cornwall;

• will be valid for 12 months from the date of issue;

• may be used across multiple eligible transactions until its value has been fully redeemed or it expires; and

• cannot be exchanged for cash.

Any unused balance remaining after the expiry date will expire, subject to applicable law.

U.S. Winner

If the global winner is an eligible U.S. entrant, the applicable regional prize will be:

One $260 USD Charlie Bears USA website voucher

The U.S. prize will be administered in accordance with the applicable U.S. Official Rules.

Australian Winner

If the global winner is an eligible Australian entrant, the applicable regional prize will be:

One AUD $360 Charlie Bears Australia website voucher

The Australian prize will be administered in accordance with the applicable Australian Terms & Conditions.

Only one of these regional prizes will be awarded because there will be only one global winner.

19. UK Prize Conditions

The £200 Charlie Bears UK website voucher:

• is non-transferable except where Charlie Bears agrees otherwise;

• has no cash alternative;

• will expire 12 months after its date of issue;

• may be used across multiple eligible online transactions;

• cannot be redeemed at The Bearhouse physical retail shop; and

• is subject to any applicable website voucher conditions communicated when it is issued.

Where circumstances outside the reasonable control of Charlie Bears make the stated prize unavailable, Charlie Bears may provide a reasonable equivalent prize of the same or greater value where permitted by law.

20. Odds of Winning

The odds of winning depend on the total number of valid entries received globally during the Promotion Period.

This includes valid entries from:

• the United Kingdom;

• the United States, including valid U.S. no-purchase entries; and

• Australia.

Each valid individual entry included in the global draw will receive equal weight in the random winner-selection process.

Charlie Bears will not exaggerate an entrant's likelihood of winning.

21. Global Winner Selection

The global draw will take place on:

8 October 2026

The draw will be administered by Charlie Bears Limited from:

The Bearhouse
Unit 2 Milford Park
Pipers Close
Launceston
Cornwall
PL15 7PJ
United Kingdom

The potential global winner will be selected from all valid eligible global entries using a:

verifiably random computer process

Charlie Bears will retain appropriate records and evidence demonstrating that the winner was selected randomly.

The selected entrant does not need to be physically present at the draw.

22. Winner Verification

The person associated with the first valid entry selected will be the potential global winner, subject to verification.

Before confirming the winner, Charlie Bears may verify that the selected entrant:

• satisfied the applicable regional eligibility requirements;

• submitted a valid entry;

• complied with the applicable regional terms;

• was entitled to the entry selected;

• was entitled to any bonus entry credited to them;

• supplied genuine qualifying purchase information where purchase was required; and

• has not materially breached the applicable promotion rules.

For a UK purchase-based entry, Charlie Bears may request:

• an order number;

• proof of purchase;

• proof of identity;

• proof of age; and/or

• proof of UK residence.

A U.S. entrant who entered through the U.S. no-purchase route will not be required to provide proof of purchase.

If the selected entry is invalid or the entrant is ineligible, a replacement potential winner may be selected randomly from the remaining valid entries.

23. UK Winner Notification

If the selected global winner is a UK social-media entrant, they will be contacted by direct message through the social-media account used to submit the winning entry.

The selected UK winner must respond within:

7 days of the date the initial winner notification is sent.

The potential winner may be asked to provide information reasonably necessary to verify eligibility and issue the prize.

If the selected UK winner:

• does not respond within 7 days;

• cannot be contacted after reasonable efforts;

• refuses the prize;

• cannot reasonably demonstrate eligibility;

• cannot verify the qualifying purchase where required; or

• is otherwise disqualified,

Charlie Bears may withdraw the offer of the prize and randomly select a replacement winner from the remaining valid global entries.

Any U.S. or Australian winner will be contacted and given the applicable claim period specified in their regional rules.

Charlie Bears will never require the winner to make a payment or provide payment-card details in order to receive the prize.

Entrants should be alert to fraudulent or impersonating accounts claiming to represent Charlie Bears.

24. Winner Information

To demonstrate that a valid award has taken place, Charlie Bears will make available information relating to the confirmed winner as required by applicable promotional marketing rules.

Where the winner is a UK entrant, this will ordinarily include the winner's:

• surname; and

• county.

The winner may object to this information being published or made available, or may request that the amount of information made available is reduced.

Any such request should be made to Charlie Bears.

Where a winner objects, Charlie Bears may nevertheless be required to provide relevant information and evidence of the valid award to the Advertising Standards Authority if requested.

Nothing in these Terms requires Charlie Bears to publish information where doing so would breach applicable data-protection law.

25. Invalid, Fraudulent or Manipulated Entries

Charlie Bears may reject or disqualify an entry where it reasonably determines that:

• the entry is fraudulent;

• a qualifying Mystery Box was not genuinely purchased where purchase was required;

• the same Mystery Box has been used to obtain more entries than permitted;

• false information has been supplied;

• multiple or fake identities have been used to circumvent entry limits;

• automated systems, scripts or bots have been used;

• an entry has been copied from another person;

• third-party rights have been infringed;

• an entrant has attempted to manipulate or interfere with the winner-selection process;

• the entry breaches applicable social-media platform rules; or

• the entrant has otherwise materially breached these Terms.

The Promoter may request reasonable evidence before making a decision to disqualify an entry.

26. Mystery Box Returns and Consumer Rights

Participation in the Prize Draw does not replace, amend or restrict the separate terms applying to the purchase or return of a Charlie Bears Mystery Box.

For the full Mystery Box Terms & Returns Policy, please visit:

/mystery-box-terms/

The applicable Mystery Box returns policy will depend upon the regional Charlie Bears website through which the product was purchased.

Nothing in these Prize Draw Terms is intended to exclude, restrict or otherwise affect any statutory consumer right that cannot lawfully be excluded or restricted.

Exercising a statutory consumer right does not, by itself, remove or restrict that statutory right because an entrant has participated in the Prize Draw.

27. Personal Information

Personal information collected in connection with the Prize Draw may be used for purposes including:

• administering the promotion;

• recording and validating entries;

• conducting the global draw;

• verifying the potential winner;

• contacting the winner;

• supplying the prize;

• preventing fraud or abuse;

• complying with legal and regulatory obligations; and

• administering the rights granted in relation to submitted video content.

Personal information will be handled in accordance with the applicable Charlie Bears Privacy Policy and applicable data-protection law.

Entry into the Prize Draw does not, by itself, constitute consent to receive unrelated direct marketing from Charlie Bears.

Where separate marketing consent is required, it will be requested separately.

28. Facebook, Instagram and Meta

The Prize Draw is administered by Charlie Bears.

It is:

not sponsored, endorsed, administered by or associated with Facebook, Instagram or Meta Platforms, Inc.

Facebook, Instagram and Meta are not responsible for:

• administering the Prize Draw;

• validating entries;

• conducting the draw;

• selecting the winner; or

• providing the prize.

Entrants must comply with applicable Facebook and Instagram terms, policies and community standards.

Questions, comments or complaints about the Prize Draw should be directed to Charlie Bears and not to Facebook, Instagram or Meta.

29. Social-Media Availability

Charlie Bears is not responsible for entries that cannot be viewed, received or verified because of:

• social-media privacy settings;

• deletion or removal of a post;

• incorrect tagging;

• account suspension;

• platform outages;

• internet or network failures;

• technical errors; or

• circumstances outside Charlie Bears' reasonable control.

Entrants should ensure that their qualifying social-media posts remain available and capable of being verified until the global winner has been drawn and verified.

30. Fair Administration

Charlie Bears will administer the Prize Draw fairly, equitably and in accordance with these Terms.

Charlie Bears will use reasonable processes and resources to:

• identify valid entries;

• record applicable bonus entries;

• combine eligible regional entries appropriately;

• prevent duplicate or fraudulent entries;

• conduct the global draw randomly;

• verify the selected winner; and

• award the applicable regional prize.

The Promoter will retain appropriate records relating to the conduct of the Prize Draw and winner selection.

31. Changes, Suspension or Cancellation

Charlie Bears may suspend, modify or cancel the Prize Draw where circumstances outside its reasonable control make this reasonably necessary and where permitted by applicable law.

The Promoter will not change the closing date, entry conditions or winner-selection process merely to alter an entrant's legitimate chance of winning.

Where reasonably possible, Charlie Bears will seek to minimise unfair disadvantage to entrants who have already submitted valid entries.

Regional regulatory requirements will be followed where approval or notification is required before a change can be made.

32. Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:

• death or personal injury caused by negligence;

• fraud or fraudulent misrepresentation; or

• any liability that cannot legally be excluded.

Subject to applicable law, Charlie Bears will not be responsible for losses resulting solely from circumstances outside its reasonable control.

33. Governing Law – UK Entrants

For entrants participating through the UK entry route, these Terms are governed by the applicable laws of the United Kingdom.

For entrants resident in England or Wales, English law will apply subject to mandatory consumer rights.

Entrants resident in Scotland or Northern Ireland retain any mandatory rights and jurisdictional protections applicable to them.

U.S. and Australian entrants participate subject to their separate regional Official Rules or Terms & Conditions.

34. Acceptance of These Terms

By entering through the UK entry route, an entrant confirms that they have read and agree to these Terms & Conditions.

Failure to comply with a material requirement of these Terms may result in the relevant entry being disqualified.